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What’s Next After Social Media?
For the last few years, social media has been all the rage in internet marketing. But if we can learn anything from taking a look at the history of marketing, it’s that no trend lasts forever. Eventually, fads reach their peak and begin to slowly decline, and then a new innovation takes place.
Using a Website to Generate Leads Vs. Using a Website to Sell Products
One of the mistakes that a lot of business owners make when they’re new to internet marketing is not thinking critically enough about their website. They think that as long as the site exists, they’re good to go. They give hardly any thought at all as to whether the design of the website and the […]
The Iterate Fast & Release Often Approach & Why It Works
There’s a famous saying that’s been floating around in the entrepreneurial community for quite some time. “If you are not embarrassed by the first version of your product, you’ve launched too late.”
Why It’s Important to Know Your Cost Per Lead and Cost Per Sale
As someone who’s been working in the marketing industry for over 15 years, I’m always surprised by how many small business owners don’t know their cost per lead and cost per sale. Cost per lead and cost per sale are two of the most important metrics that a business can have in its possession. Without […]
Why It’s Important to Host with Someone Who Speaks Plain English to You
We’re not taking a dig on Indian tech support. What we mean is, when you talk to tech support, do they speak to you in terms that you can understand? It’s important to be able to communicate with your web hosting company in case something goes wrong with your site and you need help fixing […]
Do You Know What’s Driving Traffic to Your Website?
Do you actually know what’s driving traffic to your website? Most small business owners understand that nowadays having a website is no longer just an option. It’s a necessity. But while most businesses have a website, very few business owners take the time to monitor their website analytics. They know that Google Analytics exists, but […]