Do you actually know what’s driving traffic to your website? Most small business owners understand that nowadays having a website is no longer just an option. It’s a necessity. But while most businesses have a website, very few business owners take the time to monitor their website analytics. They know that Google Analytics exists, but they never make use of it.
After all, running a business is hard and time consuming work. Your time is completely devoted to managing employees and taking care of day to day tasks. When you’re working long hours or you have a packed schedule, it can be hard to find the time to get that haircut you’ve been putting off or go to the grocery store, much less check your website analytics.
But the truth is, checking your Google Analytics is just as important as all of your other tasks. Why? Because it helps you understand what’s driving traffic to your website. With this information, you can determine which marketing strategies are working and which need adjustment.
What Is Google Analytics?
For those who are unfamiliar with Google Analytics, it might be helpful to understand what it is. Google Analytics is a free service offered by Google that provides meaningful insights and data about website traffic. Looking at Google Analytics can help you understand how people are finding your website and what they’re doing once they get there. With this information, you can calculate the ROI of your marketing campaigns.
Three Reasons You Should Check Your Google Analytics
When was the last time you checked your website analytics? Do you know to read the metrics? Here’s three reasons why you should be using Google Analytics on a regular basis.
1. It shows you where your site traffic is coming from. Knowing where your visitors are coming from and how they’re finding your website is important because it helps you understand which of your marketing strategies are working and which need to be adjusted. Do you need to work on your social media presence? Is your PPC campaign producing results? Google Analytics can tell you all of this.
2. It helps you figure out your conversion rates. It’s all well and good if you’re getting a ton of website traffic, but if those visitors aren’t being converted, your website is basically useless. Google Analytics can help you figure out your conversion rates so you know if your website is working or if it needs some love.
3. It tells you if visitors are engaging with your site. With Google Analytics, you can understand how long visitors are staying on your website, how many pages they’re viewing, and how many leave your site after looking at only page.
What If You Don’t Have Time?
We know what you’re thinking. Okay, I get it. I should check my Google Analytics, but I simply don’t have time to do it. That’s the real problem. We get it and understand your frustration. But what if we told you that you don’t have to? We can do it for you! That way, you don’t have to spend hours every day trying to decipher data you don’t understand. Spend fifteen minutes on the phone with us once a month and we’ll explain it all. And we’ll even give you suggestions for what you can do to improve your marketing.
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