Business Strategy

There’s a famous saying that’s been floating around in the entrepreneurial community for quite some time. “If you are not embarrassed by the first version of your product, you’ve launched too late.”

As someone who’s been working in the marketing industry for over 15 years, I’m always surprised by how many small business owners don’t know their cost per lead and cost per sale. Cost per lead and cost per sale are two of the most important metrics that a business can have in its possession. Without […]